Italy

Perugia Chocolate Festival

Chocolate is one of the best remedies for fatigue and stress. The Aztecs called it "food of the gods." The Euro Chocolate Festival in Perugia is one of the most delicious in the world, it will not leave anyone indifferent.

At the Euro Chocolate Festival in Perugia, photo by loggedelperugino

Every year in October, the ancient city of Perugia becomes the "sweet capital" of Italy. Here is the festival "Eurochocolate" (Eurochocolate a Perugia) - the largest chocolate festival in Europe. The place for the festival was not chosen by chance: Perugia is the birthplace of the famous Italian brand of sweets Perugina, created in the last century by Louise Spagnoli.

Louise Spagnoli - the founder of the brand

Candy "Kiss", photo Luciana Bono

The founder of the brand was born in Perugia, in 1877. She married at age 21, here in her hometown. In 1907, Louise, along with her husband Annibale, decided to open a family confectionery enterprise. Chocolate balls with katsotti nuts became a popular type of sweets from Perugina, which was later renamed Bacio - “kiss”. The name has been preserved, “Bacio Perugina” sweets with happy wishes inside are now known to the whole world.

Louise Spagnoli entered the history of Italy and as the creator of popular perfumes, and as the founder of a fashion brand of clothes, and as a generous philanthropist, and as a lover of romantic adventures. But that's another story. We talk about the festival.

How the festival came about

"Sweet October" Italy - annual chocolate festival in Perugia, photo dreamdiscoveritalia

The first Eurochocolate a Perugia festival took place in 1993. Since then, it has become a regular event. His idea belongs to Eugenio Gudaruchchi - the CEO of Perugina. Gudaruchchi borrowed the concept of the holiday from the famous Munich beer Oktoberfest. Currently, more than one hundred and fifty large and small, Italian and world enterprises annually participate in Perugia festivals.

Perugia - the "sweet capital" of the world

Chocolate City, photo S. Potente Agriturismo

For a week, the holiday transforms Perugia. The streets are filled with crowds of people and aromas of sweets. Experts, quality specialists, chocolate lovers and just tourists gather in the city. There are performances all around, clowns perform, colored balloons fly.

Chocolate reigns everywhere these days: statues are sculpted from it and palaces are erected, pyramids are built and fortresses built, souvenirs are made and murals are made. What varieties are not here! Chocolate with nuts, lemon, fruits and cognac; with sweet pepper and allspice. Bars and sweets, bars and balls, chocolate drinks are sold in chocolateries. Even the most ordinary foods and dishes are cooked with chocolate: pizza, spaghetti, sausages with truffles, cheeses. Edible souvenirs are sold: watches and candles, accessories, shoes, telephones.

Representatives of the perfumery and cosmetics industry also come to Perugia. A lot of chocolate-based cosmetic and hygiene products are produced by modern firms. At festive exhibitions you can see "chocolate" shower gels, soap, shampoos, fragrant bath foam, oils and masks, even perfumes.

Masterpieces are born at the festival, world records are set. Chocolatiers make sculptures and paintings made of chocolate mass. Amazing exhibits are exhibited on the main square of the city: miniature copies of world-famous monuments, architectural symbols of cities - all from the sweet "building material". The largest chocolate bar, two meters long and weighing almost six tons, was made here in Perugino. A giant confectionery product was awarded the Guinness Book of Records!

The renowned chocolatiers of the world give master classes, conduct tasting lessons - tell how to taste a treat in order to fully experience and reveal its taste. Professionals advise biting off small pieces, waiting for the chocolate to melt in order to feel its tenderness or bitterness, and enjoy the delicate aroma.

At festival exhibitions, you can follow the entire process of preparing the most popular product, to participate in it. Visitors are invited to become the authors of a personal brand, choose additives and design a "trademark" by signing a new type of sweets in their own name.

Photo for memory, photo dreamdiscoveritalia

On the main square of Perugia establish a mobile laboratory. There, experts examine the composition of chocolate and introduce the industry to innovations. Some new developments after the presentation at the festival are introduced into production. Despite the festive and gaming nature of the event, business meetings take place here, quite real business transactions are concluded, professional seminars are held.

The evening of each festival day ends with a stunning fireworks display.

How do I save on hotels?

Everything is very simple - look not only at the booking. I prefer the search engine RoomGuru. He is looking for discounts at the same time on Booking and on 70 other booking sites.

Watch the video: Chocolate Festival, Perugia - Italy Travel Guide (February 2020).

Loading...

Popular Posts

Category Italy, Next Article

Shopping in Venice: shops, markets, outlets
Cities of Italy

Shopping in Venice: shops, markets, outlets

As in any significant city in Italy, the streets of Venice are full of shop signs, and luring travelers inside. And how can one resist here, when sparkling jewelry, masks, shoes and impeccably dressed mannequins flaunt on each shop window? In general, Venice cannot be called the best place for shopping in Italy; there are cities that are much more attractive for this purpose.
Read More
How to get from Milan to Venice and / or from Venice to Milan
Cities of Italy

How to get from Milan to Venice and / or from Venice to Milan

Subjectively for me, Venice is much more interesting than Milan, however, I am sure that not all share this point of view. But in any case, Venice and Milan are not so far from each other that it was impossible to combine a visit to both cities within the same trip. That is why BlogoItaliano decided to pay special attention to how to get from Milan to Venice and back.
Read More
Hotels near Milan Malpensa Airport: TOP-6 from Blogoitaliano
Cities of Italy

Hotels near Milan Malpensa Airport: TOP-6 from Blogoitaliano

Milan Malpensa Airport is the second largest passenger traffic in Italy, after Rome Fiumicino Airport. Therefore, those who plan to visit Italy, with a high degree of probability from Russia, get right here. If you are "lucky" to be at the Milan airport in the evening or late at night, or if you are expecting an early departure to continue your trip, you should consider where you can spend the night nearby with comfort.
Read More
Metro Milan: map, tickets, opening hours
Cities of Italy

Metro Milan: map, tickets, opening hours

Milan - the capital of northern Italy, which is the second largest city in the country, has a well-developed transport system. BlogoItaliano already talked about public transport in Milan, now we will dwell in more detail on the fastest and most convenient way to get around the city - the Milan metro.
Read More